97.3 Forth One

97.3 Forth One is a Scottish radio station, broadcasting to Edinburgh, The Lothians and Fife including other areas of East Central Scotland and based in Forth Street in Edinburgh’s city centre. The station plays a variety of music, mainly Top 40, but older tunes are also inserted into the playlist. The station is owned & operated by Bauer Radio and forms part of Bauer's Place Network of stations.

Since September 2008, Forth One and all Bauer-owned FM stations in Scotland air evening and overnight programming from Clyde 1 in Glasgow.

History

Radio Forth was launched on 22 January 1975 by current chairman Richard Findlay. His opening speech included "This, for the very first time is Radio Forth". The late Steve Hamilton was the first on-air presenter, hosting the breakfast show.

In 1990, Forth was forced to create a new station on its AM frequency. Before this, Radio Forth was broadcast as a single station on both FM and AM frequencies. The FM station was renamed Radio Forth RFM (later simplified to Forth FM) with Donny Hughes broadcasting the first Breakfast Show from the newly revamped Studio F in Forth House. The new AM station became "Max AM" which was later renamed Forth AM to match its sister station.

In 2000, both stations were relaunched as 97.3 Forth One and 1548 FORTH2. Many changes occurred at this time including new presenters and a new jingles package. Forth 2 was redesigned as an adult contemporary music station while Forth One continued to play Top 40 songs for the 35s and under.

Radio Forth was owned by Scottish Radio Holdings until 3 June 2005 when British media group EMAP took over. In January 2008, EMAP Radio was sold to Bauer. The radio division was renamed Bauer Radio.

Forth One has recently been repositioned from CHR to a Hot AC station targeting the over 25's.

Programming